(White Paper Summary - University)
Unique New Fun Raising Concept for Universities
Universities & charities continue to send letters to prospective donors requesting donations for worthy causes. Millions are spent on direct mail printing, mailing & postage. How successful is just a letter when asking for donations? We have an interesting Concept for you to raise funds.
According to statistical data 41 % of people look forward to their mail. Response rates for direct mail solicitations are approximately in the range of 5-9%. As you know, Direct Mail can be incredibly effective by engaging donors & generating support for the university; especially to well targeted groups like Freshman parents and for annual funds.
"Thanknotables" is a unique & new "Fun Raising" concept that makes the giving experience more Powerful & Meaningful. We think our concept will prove more successful than just a letter asking for donations. This unique, new and inexpensive concept includes giving a specially designed commemorative note, a Banknote, Thanking the prospective donor for their continuing interest in the university. Include the banknote in your letter.
Our concept connects your university's printed message with the prospect in a visual & tactile way. Your specially designed banknote is printed, looks like & feels just like Money. Your prospect will connect with you by holding the note, because banknotes have that texture, feel and authenticity that money has…and also because Texture piques their interest. Your note can be designed to include interesting facts & figures about the university. Thanknotables are most affordable & cost less than most premiums purchased as giveaways and can be more productive in obtaining donations and there's no need of additional postage if included in the mailing.
Nothing like this "Fun Raising Tool" has ever been presented before.
Raising funds for a new building? Why not choose to add Augmented Reality technology to generate support by way of an Interactive Donor Experience. Imagine the donor prospect loads the special app on their phone, from the university giving site, points at the note and the University President or Director of Institutional Advancement appears from the note and explains how, you–the donor, can help build this new building and how you can personally help the project. Now this concept becomes a personal "ASK" that's different, unique, new and psychologically & emotionally appealing. This now becomes an Interactive Donor Experience.
Thanknotables can be the successful way to "link" the university with the donor and create loyalty and donor longevity. Change the design and measure impact. Or we can create a University based design for use at University Functions and other events.
This donor concept is brought to you by a former university Trustee, philanthropist and document security specialist, now wanting to create a strong link between charities and prospective donors via his specialty - Banknotes. Please contact us by email or phone call as shown below. You'll be glad you did.
Why not try something new?